Reimagining Aboitiz Land's
digital home buying experience.

Aboitiz Land is one of the Philippines’ established real estate developers — a company with over 30 years of history behind it and a clear mandate ahead: to innovate the way Filipinos live. Their portfolio spans residential communities, commercial developments, and master-planned townships built for the long term.

By 2024, they had a new brand identity. What they needed next was a website that could carry it.

The brief was layered. On the surface, it was a website redesign. Underneath, it was a brand launch.

Aboitiz Land had updated their brand identity and needed their digital presence to reflect it — precisely, cohesively, and without delay. The previous website had served its purpose. But a company repositioning for the modern Philippine real estate market needed more than an updated look. It needed a site built to a higher standard: faster, more secure, and designed around how today’s property buyers actually search, browse, and decide.

The audience is not uniform. Aboitiz Land serves both first-time homebuyers exploring their options and seasoned investors evaluating a portfolio of communities. The website had to speak to both — clearly, confidently, and without friction.

And underlying all of it was a technical requirement that is easy to overlook but impossible to ignore: security. A digital platform for a major property developer handles real user data and brand reputation at scale. It had to be built right.

We started with the brand identity — studying Aboitiz Land’s new visual system before a single wireframe was drawn. The redesign had to be an expression of that identity, not just an application of it. Every layout decision, typographic choice, and interaction needed to feel like it came from the same place as the brand itself.

UX came next. We mapped the journeys that mattered most — from a visitor landing on the homepage for the first time, through community exploration, to a qualified inquiry. Property websites are often cluttered with information competing for the same screen. Our job was to remove that friction: give users a clear path, make the properties easy to find, and make the next step easy to take.

Development was built on Laravel — a robust, enterprise-grade PHP framework that gave the platform the security and scalability a business of Aboitiz Land’s size requires. The CMS was configured for ease of use, so the Aboitiz Land web team could manage content updates independently, without needing a developer for routine changes.

Brand identity carried through every page. Aboitiz Land’s updated visual identity — including their new geographic pattern — was integrated throughout the site with precision. Colour, typography, spacing, and motion were applied consistently so that the website and the brand were indistinguishable from each other. The site became the primary digital expression of a rebrand.

A custom property platform on Laravel. We built the site on Laravel — not a template, not an off-the-shelf CMS — because the brief demanded something built to last. The platform is secure, structured for growth, and able to handle the complexity of a developer with multiple communities, unit types, and buyer journeys running simultaneously.

Property search made intuitive. Finding the right community — and the right unit within it — is the core task of a real estate website. We designed the property browsing experience to make that search fast and clear. Communities are presented so buyers can orient themselves, compare, and move toward an inquiry without unnecessary detours.

Mobile-first, built for how buyers browse. The majority of Philippine property buyers research on their phones. The site was designed and tested mobile-first — navigation, property listings, image layouts, and inquiry flows all optimized for smaller screens without sacrificing the quality of the experience on desktop.

A CMS the team can actually use. A powerful website that only a developer can update is a liability. We configured the content management system so Aboitiz Land’s internal team could handle property listings, page updates, and content changes with confidence — no technical knowledge required.

Aboitiz Land launched with a website that matched the ambition of their rebrand. The new platform reflects the quality of their communities — considered, well-built, and designed to perform over time.

The site continues to be maintained by Designblue under an ongoing technical maintenance agreement — security updates, platform upkeep, and performance monitoring managed by the same team that built it. No handoffs. No gaps in accountability.

“They developed several of our websites and the Designblue team is really easy to work with. They are my go to for website implementations.”
— Irish Erika Dionisio, Aboitiz Land