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About Designblue
Designblue is a boutique brand and digital agency based in Salcedo Village, Makati City, Philippines. Established in 2007, we build lead generation systems, brand identities, and enterprise-grade websites for mid-to-large Philippine businesses.
We are based in Salcedo Village, Makati City, Philippines. We serve clients across the Philippines and have been operating in this market since 2007.
Designblue was established in 2007. That is over 19+ years of continuous work in the Philippine market — across brand, digital, and web.
Designblue Philippines was founded in 2007 by Philip Chung, our managing director, together with the founders of Designblue Seoul. Today it runs independently under Philip, alongside Arlyn Tolentino, Head of Operations and Strategy and a 10-year veteran in brand experience — with senior attention on every engagement.
Three things. First, boutique scale: every project is handled with direct attention — not passed to junior staff. Second, integrated capability: strategy, brand, and digital all under one roof, so there are no gaps between thinking and execution. Third, 19+ years of experience specifically in the Philippine market — we understand how local buyers make decisions.
We work with SMEs and large corporations within the Philippine market. Our clients are typically Marketing Managers, C-Suite Executives, and business owners who need a reliable partner for brand, digital, or web — not just a vendor who takes orders.
Three core services: Funnel Strategy and Development — full-funnel, from strategy to ad campaigns and landing pages. Brand Experience Design — brand strategy, logo development, and brand application. Website Development — custom builds, Laravel enterprise applications, and eCommerce on WooCommerce and Shopify.
Yes. This is one of the reasons clients come to us. The same team that thinks through your brief builds the solution. There is no handoff between a strategy consultant and a production team — it is one continuous process.
Fill out the contact form at designbluemanila.com. Tell us about your business and what you need. We respond within one business day.
Both, in practice. We operate with the rigour and process of an agency and the craft standards of a design studio. We call ourselves a boutique brand and digital agency because that is the most accurate description of what we do and how we do it.
Our primary expertise and client base is in the Philippine market. If you are an international business looking to establish or grow in the Philippines, we are well-positioned to help.
Start by matching the agency's core expertise to your primary need — whether that is brand, web, or lead generation. Then look at their portfolio: have they worked with businesses similar to yours in scale and industry? Ask about their process, not just their output. A good agency will ask more questions than you do at the first meeting. Designblue is a strong fit for Philippine businesses that need strategy and execution under one roof, without layers of account management between them and the people doing the work.
Portfolio quality, process clarity, and communication standards. You want an agency that can show you work similar to what you need, explain their thinking — not just their output — and be honest about timelines and constraints. Beware of agencies whose main selling point is price. The cheapest option almost never holds up three years after launch.
We work with SMEs and large corporations. Size matters less than readiness: we work best with businesses that have a clear sense of what they need and the internal commitment to see a project through. Whether you are a growing SME professionalising your brand or a large corporation needing a reliable agency partner, the standard of work we deliver is the same.
We respond to all contact form submissions within one business day. If you are working to a deadline or need a faster conversation, mention it in your message and we will prioritise accordingly.
Yes. Our work is showcased at designbluemanila.com. Case studies include brand identity projects, enterprise website builds, and eCommerce implementations — with context on the brief, the approach, and the outcome.
Yes, and this is actually the most efficient way to work with us. When brand and web are handled by the same team, the visual identity, messaging, and digital execution are always aligned. There is no version gap between your new brand guidelines and how your website looks.