Bringing Brikk's products
to the global stage.

The Challenge

Brikk sells design-forward home and lifestyle appliances — wine coolers, air conditioners, air fryers, blenders, and more. Their products are bold, colorful, and premium. Their digital presence had not caught up.

The brief called for a modern, fast-loading Shopify store that could speak to two very different types of customers simultaneously: a younger, design-conscious audience who expects a fast, modern shopping experience — and an older, more deliberate buyer who needs clarity, accessibility, and ease of navigation above all else.

The real complexity was not choosing between those two audiences. It was refusing to choose. The site had to work for both — without compromise on either end.

Our Approach

We started with UX, not aesthetics. Before any visual decisions were made, we mapped the user journeys — from brand discovery to category browsing to product-level decision-making. This gave us a structural foundation that could carry both audience types without friction.

The client arrived with a clear creative direction: large, bold typography as a design statement, and neutral backgrounds — warm off-whites and deep charcoals — so that Brikk's colorful product range could command the space. Our role was to execute that vision with precision, ensuring the boldness felt intentional rather than overwhelming.

From there, three design and technical challenges shaped the entire build.

What We Solved

Balancing bold design with accessibility for older users.

Bold typography and high-contrast product photography can easily become visually aggressive. We calibrated font sizing, line spacing, contrast ratios, and layout breathing room so the site felt modern to younger users and readable to older ones. Accessibility was not a secondary consideration — it was built into every layout decision from the start.

Making a colorful product catalog look clean and organized.

Brikk's catalog spans multiple product categories in bold, varied colourways. Placing these products against a busy or branded background would have created visual noise. Instead, we used restrained, neutral backgrounds across the site — letting each product photograph do what it was designed to do: stop the scroll, hold attention, and convert.

Shopify performance and speed optimization.

A visually rich eCommerce site is only as good as its load time. We built the Shopify theme with performance in mind from the ground up — optimizing image delivery, minimizing render-blocking elements, and structuring the codebase to load fast across both mobile and desktop. A slow site loses customers before they ever see the product.

Mobile-first layout and responsiveness.

The majority of Brikk's customers browse and buy on their phones. Every section of the site — from the homepage hero to the product grids to the checkout flow — was designed and tested for mobile first, then scaled up to desktop. Navigation is thumb-friendly. Product pages are swipe-ready. The experience holds at every screen size.

The Result

Brikk launched with a Shopify store that reflects the quality of what they sell: fast, accessible, and unmistakably considered. The client approved the site and took it live — a clean, modern digital home for a brand that had outgrown its previous web presence.

The site is now both a storefront and a brand statement. Neutral environments, bold type, and product-first photography come together in a build that works for a twenty-five-year-old discovering Brikk for the first time, and a sixty-year-old returning to make a confident purchase decision.

That is what good UX looks like. Not invisible — intentional.